Become a Certified Professional Manufacturers' Representative

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When you see the letters CPMR after the name of a manufacturers' representative, it signals completion of a three-level on-campus executive course designed to enhance professionalism and productivity for the representative's firm, as well as for the principals and customers.

CPMR-designated representatives have taken positive action to earn the right to use those four letters after their names. Their reasons are both internal and external - to improve their own performance and knowledge base, but also to demonstrate to business colleagues the extra degree of commitment that certification confers.

Just as the CPA has pursued education and demonstrated proficiency beyond that of just any accountant, so too the CPMR has taken courses, passed examinations, and shown a drive for excellence beyond the ordinary. The CPMR designation provides positive assurance to principals and customers alike that a representative exemplifies the highest standard within the sales profession.

WHAT CPMR CERTIFICATION ENTAILS

The CPMR program is a three year educational program for seasoned managers of manufacturers' representative firms, operated by the Institute for Professional Advancement of the Manufacturers Representatives Educational Research Foundation. Candidates for certification spend a week on campus (Arizona State University in Tempe) for three consecutive years, taking course work and passing examinations designed to make them more productive and effective in their own organizations, and on behalf of customers and principals. Subject matter includes:

• Enhancing customer satisfaction
• Time Management
• Listening and communication skills
• Implementing and managing change
• Improving productivity
• Creating a total quality rep firm
• Strategic planning
• Business continuity and succession planning
After certification had been granted, annual continuing education credits must be earned to maintain the designation.
CPMR
PTRA CPMR Members
PTRA members who have completed the CPMR Certification are listed in our Online Locator Membership Directory with the CPMR designation following their name. 
You may also visit www.mrerf.org to search their database for Certified Reps who are members in PTRA.
Representative Members — contact www.mrerf.org to register for training.
PTRA rep member Jim Mabrey, CPMR, Motion Control Systems, presented his perspective on the advantages of participation in the program. To view this informative Powerpoint presentation, please click here.
“It was a good sounding board for interaction with fellow representatives on how they have adapted to the technology changes is doing business.”
Tom Daddario, CPMR
of Poklar Power Motion, Inc.
 “CPMR gave me resources to guide me in my planning….I learned to invest in growth and to communicate with my principals. It taught me to be better in tuned with the direction of my key principals.”
Bob Newman, CPMR
of Industri/Motion

 

 

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