Therefore, I believe it to be my responsibility:

• To hold my business in high esteem and strive to maintain its prestige.
• To keep the needs of my distributors always uppermost.
• To respect my distributors' confidence and hold in trust personal information.
• To render continuous service to my distributors, customers, and manufacturers.
• To employ every proper and legitimate means to persuade my customers to use the proper equipment for the application, if known, but to rigidly adhere to the highest standards of business and professional conduct concerning these recommendations.
• To present accurately, honestly, and completely every fact essential to my distributors' and customers' final decisions.
• To perfect my skills and add to my knowledge through continuous thought and study.
• To conduct my business on such a high plane that others emulating my example may help raise the standards of our vocation.
• To keep myself informed with respect to my manufacturers' policies, rules, and regulations and observe them in both letter and spirit.
• To respect the prerogatives of and cooperate with all others whose services are constructively related to ours in meeting the needs of our distributors and customers.